Imagery and research
PICT0869

Research publications Teemu Ylikoski


Text is free to use but please cite accordingly. Conference papers available on request. Contact details are in the footer.

For CV, please see my LinkedIn page.


Books


Access Denied: Patterns of Consumer Internet Information Search and the Effects of Internet Search Expertise (2009). VDM Verlag Dr. Muller Aktiengesellschaft & Co. Available from Amazon.co.uk.

Access Denied: Patterns of Consumer Internet Information Search and the Effects of Internet Search Expertise (2003). Acta Universitatis oeconomicae Helsingiensis. A, ISSN 1237-556X; 214. Ph.D. Thesis, Helsinki School of Economics.

Internet kuluttajien tiedonhaun välineenä. Article published in book Kuluttaja virtuaalimarkkinoilla (ed. Liisa Uusitalo), Edita 2001.

EURON KÄYTTÖÖNOTON SIIRTYMÄKAUDEN VAIKUTUKSET YRITYKSISSÄ, ISBN 951-774-008-5, ISSN 0358-2108; LTT-Tutkimus, Helsinki 1997. With English abstract (Effects of introducing the euro in businesses during the transition period (PDF).


Published articles, conference papers and white papers



Asiakkuusohjelma on tie kannattavuuteen ja kasvuun (2011)

Vastuullinen kuluttaja on suoramainonnan suurkuluttaja, white paper with Taru Eboreime of tripod research (2010)

Lojaliteettimarkkinoijien on aika katsoa peiliin, white paper (2010)

Asiakkaista on tulossa media, white paper (2010)

Sosiaalisen median suosio vie verkkokaupan kasvuun, white paper (2010)

Kenellä on Suomen uskollisimmat asiakkaat? (2009), White Paper with Tom Nickels of Avaus Consulting. Available here.

A sequence analysis of consumers' online searches; Internet Research: 15(2) (2005). Full text and abstract available here.
Internet-tiedonetsintä ja analyyttisen kuluttajan illuusio. Article published in Suoran Vuosi 2004. Available here.

Internet search expertise and online consumer information search: more effective but less efficient? Working paper, 2004.

Patterns of consumer information search on the Internet: a navigation perspective Working paper, 2004.

Internet search expertise and online consumer information search: more effective but less efficient (presentation). DMEF EDUCATORS' CONFERENCE IN ORLANDO, FLORIDA, Oct-12-2003.

Yrityksen ja erehdyksen kautta tietoa ostopäätöksiin Internetissä. Economic Trends 3/2003, s. 19-21.

Internet Search Patterns, EMAC 2001 Proceedings, Norwegian School of Economics and Business Administration, Bergen.

Muuttaako Internet kuluttajan asemaa? Economic Trends 1/2000, s. 25-27.

Surfer expertise as a determinant of consumer Internet search behavior. 1999 EMAC Proceedings, Berlin 1999.

Same title, Licentiate Thesis, Helsinki School of Economics and Business Administration, Helsinki 1999.

Same title, Helsinki School of Economics and Business Administration, Working Papers W-220. Helsinki 1999.

Buying on the Internet: Better Purchases? Published in Tietopalvelu – The Magazine for the Finnish Society for Information Services 4/1998.

From social nets to the Internet (1998), (Teemu Ylikoski & Elina Oksanen)

Key decisions in online marketing (1997)

Rational choice in economics (1997)

Rational and natural system approaches to organizational decision making (1997)

Cognitive Effects of Information Content in Advertising (1994). Published in the Finnish Journal of Business Economics (Liiketaloudellinen Aikakauskirja) 2-1994, pp. 132-141.
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